DENVER--(BUSINESS WIRE)--
CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used
cars, today announced an expanded relationship with the Denver Broncos.
The partnership includes extensive branding presence within Sports
Authority Field at Mile High as well as media, digital and social
elements.
"Denver is an important market for CarMax and partnering with the
hometown Denver Broncos will allow us to provide added value to our
customers and jointly drive brand awareness for both entities," said
CarMax chief marketing officer, Jim Lyski. "As a proud partner of the
Denver Broncos, our focus will be to use this partnership to better
serve fans by adding value to their relationship with the team."
CarMax will bring a new consumer promotion to fans this year called The
Bright Side of Game Day. Fans are encouraged to post photos on Instagram
of how they are enjoying the Bright Side of Game Day using the
#BroncosBrightSide for a chance to win a VIP package to a Broncos home
game.
Last year, The CarMax Foundation and the Broncos worked together to
build a playground at the Rocky Mountain Communities at Garden Court to
help bring more than 400 kids in the Denver neighborhood one step closer
to having the playful childhood they deserve. On Sept 22, the Broncos
will join The CarMax Foundation to build a second KaBOOM! playground to
replace 20-year-old play structures at the Tennyson Center for Children,
bringing a safe place to play for kids who are survivors of abuse or
neglect, or have significant mental health or developmental issues.
“At CarMax, we pride ourselves on giving back to the communities where
we live and work,” said Lyski. “Partnering with the Denver Broncos on
community efforts is just one way our associates are able to continue
making a positive difference in the community.”
“We are happy to announce our expanded partnership with CarMax for the
upcoming season,” said Derek Thomas, Denver Broncos director of
corporate partnerships. “CarMax shares our focus on providing fans and
customers a first-class experience, whether it be at Sports Authority
Field at Mile High or at a CarMax store here in the Denver area. We look
forward to joining forces on community initiatives to help give back to
the Denver community.”
CarMax has had a presence in the Denver market since 2012 and now has a
total of four locations: Loveland, Parker, Littleton, and Federal
Heights.
CarMax was founded more than 20 years ago to fundamentally change the
way car buying is done. CarMax makes the process more ethical, fair and
transparent by offering a no-haggle, no-hassle experience and an
incredible selection of CarMax Quality Certified vehicles. In addition,
CarMax stands behind its vehicles with a 5-Day Money-Back Guarantee and
a Limited 30-Day Warranty (60-Day in CT, MN and RI, 90-Day in MA, NJ and
NY). CarMax customers can shop for nearly every make and model at CarMax
stores or online at carmax.com, with prices clearly listed for each of
its nearly 50,000 vehicles nationwide. CarMax also takes the hassle out
of selling your car by offering fast, commitment free appraisals – the
company will buy your car, even if you don’t buy theirs. Shopping at
CarMax is truly the bright side of car buying.
About CarMax
CarMax, a member of the FORTUNE 500 and the S&P 500, and one of the
FORTUNE “100 Best Companies to Work For” for 11 consecutive years, is
the nation’s largest retailer of used vehicles. Headquartered in
Richmond, Virginia, CarMax currently operates 153 superstores in 77
markets. The CarMax consumer offer features low, no-haggle prices, a
broad selection of CarMax Quality Certified used vehicles, and superior
customer service. During the 12 months ending February 28, 2015, the
company retailed 582,282 used cars and sold 376,186 wholesale vehicles
at our in-store auctions. For more information, access the CarMax
website at www.carmax.com.
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Source: CarMax, Inc.