Company to Honor Local Heroes Through Bright Side of Game Day
Promotion at 2015 Patriots Regular Season Home Games
BOSTON--(BUSINESS WIRE)--
CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used
cars, today announced a new partnership with the National Football
League’s reigning Super Bowl champion New England Patriots. As part of
the multi-year sponsorship agreement, CarMax is now the official used
car retailer of the team and will be visible to fans and consumers
through extensive branding within Gillette Stadium and the surrounding
footprint, as well as media, digital and social elements throughout the
2015 season. The company will also be honoring local community heroes
and donating $80,000 to area nonprofits through a consumer contest
called The Bright Side of Game Day.
"Boston is an important new market for CarMax, and we are thrilled to
partner with one of the most exciting and successful teams in football,”
said CarMax chief marketing officer, Jim Lyski. "Our focus will be to
use this partnership to better serve our customers and fans in the New
England area.”
At Gillette Stadium, CarMax will be the first brand to be showcased on
the stadium’s iconic bridge and lighthouse. The bridge was recently
expanded to four times its previous size to give fans plenty of room to
hang out and watch the action while improving the concourse’s foot
traffic on game days.
“We know Patriots fans have been asking for the bridge to be expanded,
and we are proud to be a part of the expansion to an area of the stadium
that provides fans with so much enjoyment,” Lyski said.
“We are excited to welcome CarMax to the New England market as the
official used car retailer of the Patriots,” said Murray Kohl, vice
president of corporate sales for the New England Patriots. “This
partnership not only offers our fans a great new space to gather on game
day with the expansion of our signature bridge, but will also benefit
our local communities through CarMax’s program ‘The Bright Side of Game
Day.’ We look forward to teaming up with CarMax on some of our
organization’s community initiatives this season.”
The Bright Side of Game Day is a new contest to celebrate local
community heroes who bring the Bright Side to their communities through
volunteer work and a commitment to helping others. Fans can nominate
local community heroes who will have a chance to win a VIP Patriots
package, including tickets to a home game, on-field recognition and a
$10,000 donation to the nonprofit of their choice. Eight local heroes
will be honored with a total of $80,000 in donations made to the New
England community. Nominations are being accepted now at www.brightsideofgameday.com.
Additionally, CarMax will partner with the Patriots on various community
initiatives throughout the season.
“CarMax is excited to recognize local community heroes who share our
passion for giving back to the communities where we live and work. Not
only will we be able to contribute $10,000 to the winner’s favorite
nonprofit, we’ll be able to introduce Patriots fans to the heroes making
a difference in their community,” said Lyski.
CarMax plans to open its first Boston-area stores in Danvers and Norwood
in December 2015, and a third in Westborough in summer 2016.
CarMax was founded more than 20 years ago to fundamentally change the
way car buying is done. CarMax makes the process more ethical, fair and
transparent by offering a no-haggle, no-hassle experience and an
incredible selection of CarMax Quality Certified vehicles. In addition,
CarMax stands behind its vehicles with a 5-Day Money-Back Guarantee and
a Limited 30-Day Warranty (60-Day in CT, MN and RI, 90-Day in MA, NJ and
NY). CarMax customers can shop for nearly every make and model at CarMax
stores or online at carmax.com, with prices clearly listed for each of
its nearly 50,000 vehicles nationwide. CarMax also takes the hassle out
of selling your car by offering fast, commitment free appraisals – the
company will buy your car, even if you don’t buy theirs. Shopping at
CarMax is truly the bright side of car buying.
About CarMax
CarMax, a member of the FORTUNE 500 and the S&P 500, and one of the
FORTUNE “100 Best Companies to Work For” for 11 consecutive years, is
the nation’s largest retailer of used vehicles. Headquartered in
Richmond, Virginia, CarMax currently operates 153 superstores in 77
markets. The CarMax consumer offer features low, no-haggle prices, a
broad selection of CarMax Quality Certified used vehicles, and superior
customer service. During the 12 months ending February 28, 2015, the
company retailed 582,282 used cars and sold 376,186 wholesale vehicles
at our in-store auctions. For more information, access the CarMax
website at www.carmax.com.
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Source: CarMax, Inc.