MINNEAPOLIS--(BUSINESS WIRE)--
CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars,
today announced a new partnership with the Minnesota Golden Gophers. As
part of the multi-year sponsorship agreement through Learfield
Sports' Gopher Sports Properties, CarMax is now the official used car
retailer of the team. CarMax will receive extensive branding within TCF
Bank Stadium and the surrounding footprint, as well as media, digital
and social elements throughout the football and basketball seasons.
"The Minnesota Golden Gophers are an integral part of the community, and
we are looking forward to a great partnership as we look to expand our
overall presence in the Minneapolis and St. Paul area,” said chief
marketing officer, Jim Lyski. "Our focus will be to use this partnership
to better serve our customers and fans of the Golden Gophers.”
“We are pleased to welcome CarMax as the official used car retailer of
Golden Gopher Athletics,” said Beth Goetz, director of athletic. “This
partnership offers us another vehicle through which to serve local
Minnesota communities as well as fun promotional opportunities for our
fans through a new consumer promotion, The Bright Side of Game Day."
The Bright Side of Game Day will give fans the chance to win VIP
packages to home games by sharing via Instagram how they are enjoying
the Bright Side of Game Day using the #GophersBrightSide. The promotion
will also come to life through a fireworks display, a first for the
Gophers, following a home game this season. Additionally, CarMax will
partner with the Gophers on their Military Appreciation Day on Saturday,
Oct. 17 to honor local members of the military.
“This partnership and consumer activation is just one way CarMax is
hoping to connect more with our consumers and share our stress-free,
transparent and fun process with them,” said Lyski.
CarMax was founded more than 20 years ago to fundamentally change the
way car buying is done. CarMax makes the process more ethical, fair and
transparent by offering a no-haggle, no-hassle experience and an
incredible selection of CarMax Quality Certified vehicles. In addition,
CarMax stands behind its vehicles with a 5-Day Money-Back Guarantee and
a Limited 30-Day Warranty (60-Day in CT, MN and RI, 90-Day in MA, NJ and
NY). CarMax customers can shop for nearly every make and model at CarMax
stores or online at carmax.com, with prices clearly listed for each of
its nearly 50,000 vehicles nationwide. CarMax also takes the hassle out
of selling your car by offering fast, commitment free appraisals – the
company will buy your car, even if you don’t buy theirs. Shopping at
CarMax is truly the bright side of car buying.
About CarMax
CarMax, a member of the FORTUNE 500 and the S&P 500, and one of the
FORTUNE “100 Best Companies to Work For” for 11 consecutive years, is
the nation’s largest retailer of used vehicles. Headquartered in
Richmond, Virginia, CarMax currently operates 153 superstores in 77
markets. The CarMax consumer offer features low, no-haggle prices, a
broad selection of CarMax Quality Certified used vehicles, and superior
customer service. During the 12 months ending February 28, 2015, the
company retailed 582,282 used cars and sold 376,186 wholesale vehicles
at our in-store auctions. For more information, access the CarMax
website at www.carmax.com.
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Source: CarMax, Inc.