Company Celebrates with “Road Rally for Charity” Event
RICHMOND, Va. (March 14, 2013) - CarMax, Inc., (NYSE: KMX), the nation’s largest retailer of used cars, officially opened its ninth store today in Virginia with its Harrisonburg location. The store, located at 2587 South Main St., is more than 7,000 square-feet and stocks about 150 used vehicles of nearly every make and model.
“CarMax is constantly looking for ways to improve the customer shopping experience,” said Tom Folliard, president and CEO of CarMax. “The Harrisonburg location will feature interactive digital displays, videos, tablets, and wireless technology.”
Local dignitaries and CarMax associates attended a grand opening event at the new Harrisonburg location today. The event included a “Road Rally” for charity featuring local television personalities competing in contests, which included parallel-parking and pack-the-trunk events. CarMax donated $1,000 to each participant’s charity, and the winner’s charity received an additional $1,000.
The CarMax Road Rally participants and their charity of choice included Harrisonburg’s FOX
10 p.m. News Anchor Gloria Balding sponsoring American Cancer Society - Relay for Life, WHSV 5 p.m. News Co-Anchor Bob Corso for The Mercy House and WHSV “Daybreak” News Anchor Tom Dempsey sponsoring 9/11 Health Now.
CarMax opened its first store in Richmond, Va. more than 20 years ago after the company surveyed thousands of consumers to find out what they liked and disliked about car shopping. CarMax was designed according to the survey responses, giving consumers what they asked for:
Low Prices
- No hassles, no haggling on all four parts of the car purchase:
- The price of the vehicle, which is posted clearly on the car and on carmax.com
- Extended service plan, consumers can choose the plan that’s right for them
- Financing, with all options displayed on a computer for the consumer to review
- The “trade-in,” a written offer good for seven days whether or not the customer buys a car from CarMax
Broad Selection
- Nearly every make and model (both domestic and import used vehicles)
- Used vehicles that are generally one to six years old with less than 60,000 miles
- More than 35,000 vehicles online at carmax.com
- Transfer most used cars to the store nearest you (fee may apply)
Commitment to Quality
- Careful evaluation – only 1 in 3 cars becomes a CarMax car
- Investing time and money so you don’t have to - every CarMax used car undergoes a rigorous 125+ point inspection
- Providing a 30-Day Limited Warranty and 5-Day Money-Back Guarantee
Customer Friendly
- A kids play area
- CarMax will buy any car, whether or not the seller purchases a CarMax vehicle
Harrisonburg, Va., area residents can search CarMax vehicles by logging onto www.carmax.com. The website features actual prices and photos of thousands of CarMax vehicles available nationwide. Prospective car buyers can have a vehicle transferred from any CarMax location to the South Main St. store for a fee. Many transfers are free.
CarMax is sharing photos and videos from today’s event on the company Facebook page and through Twitter.
About CarMax
CarMax, a member of the FORTUNE 500 and the S&P 500, and one of the FORTUNE 2013 “100 Best Companies to Work For,” is the nation’s largest retailer of used cars. Headquartered in Richmond, Va., CarMax currently operates 119 used car superstores in 59 markets. The consumer offer features low, no haggle prices, a broad selection of CarMax Quality Certified used cars, and superior customer service. During the twelve months ended February 29, 2012, the company retailed 408,080 used cars and sold 316,649 wholesale vehicles at our in-store auctions. For more information, access the CarMax website at http://www.carmax.com/.
Media Contacts
Michelle Ellwood, CarMax Public Relations, (804) 747-0422 ext. 4139
Britt Farrar, Public Relations Manager, (804) 747-0422 ext. 3473
Twitter: @CarMax, Facebook: facebook.com/CarMax