CarMax Offers Tips on Making Car Buying a Breeze
RICHMOND, Va., Nov 18, 2011 (BUSINESS WIRE) --
Buying a car remains a hassle for women, according to a recent poll
conducted for CarMax, Inc. (NYSE: KMX), the nation's largest retailer of used
cars. When asked about their last car buying experience, more than a
quarter of women felt they were not getting an effortless and quick
transaction. A fair trade-in value and trustworthy salespeople were also
cited as the other missing factors when buying a vehicle. These results
changed very little from a survey conducted two years ago.
"Women have busy, demanding lives. The CarMax experience was designed to
save time even when making a purchase as important as your next
vehicle," says Donna Wassel, Southwest regional vice president of
CarMax. "Because our process is transparent, easy and fast we take the
hassle out of buying a car."
The following are the results of the recent poll that asked women:
Thinking about the last time that you bought a car, which of the
following was most missing?
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Response
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Percentage in 2011
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Percentage in 2009
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A quick, effortless transaction
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26
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25
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A fair trade-in value
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15
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19
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A trustworthy salesperson
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15
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15
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Low, fair pricing
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15
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13
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A reasonable finance rate
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13
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13
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Respect
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3
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2
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Both surveys were conducted by Ipsos Public Affairs on behalf of CarMax.
The national sample consisted of more than 500 U.S. women, aged 18 and
older who were interviewed online October 4-11, 2011 andAugust
17-19, 2009. In both surveys, 13 percent of respondents had not
purchased a vehicle.
CarMax offers the following tips for women car shoppers:
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Go online to research
vehicle types, makes, models, options, features, and prices. Visit
websites such as carmax.com
to search thousands of cars, see actual prices, view multiple photos,
obtain vehicle history reports, read customer reviews and more.
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Print out fact sheets or information about the vehicles you are
interested in, and have them ready when you step onto the lot.
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If you plan on selling your car, bring
key paperwork items with you, including title and registration for
your current vehicle, your driver's license, and insurance card.
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If you have been pre-approved for a car loan, bring the approval
letter with you.
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Find a car retailer and salesperson you like and trust by asking
friends and family for referrals.
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Try a retailer like CarMax, that offers no-haggle prices and a la
carte pricing on each part of the car buying transaction - the vehicle
price, the extended service plan, the trade-in, and the financing.
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Think about selling your car separately from your car purchase. You
can bring your car to CarMax for an appraisal
- it's fast, free and convenient.
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Have confidence in your car shopping abilities. You have done your
research and are prepared to make a smart car buying decision.
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Do not hesitate to ask lots of questions--as many as you need so that
you understand exactly what you are paying for.
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Be prepared to walk away if you are unhappy with your car buying
experience.
About CarMax
CarMax, a member of the FORTUNE 500 and the S&P 500, and one of the
FORTUNE2011 "100 Best Companies to Work For," is the
nation's largest retailer of used cars. Headquartered in Richmond, Va.,
CarMax currently operates 107 used car superstores in 52 markets. The
CarMax consumer offer is structured around four customer benefits: low,
no-haggle prices; a broad selection; high quality vehicles; and
customer-friendly service. During the twelve months ended February 28,
2011, the company retailed 396,181 used cars and sold 263,061 wholesale
vehicles at our in-store auctions. For more information, access the
CarMax website at www.carmax.com.
SOURCE: CarMax
Media Contacts
Elia Imler, CarMax Public Relations, (804) 747-0422, ext. 4029
Britt Farrar, Manager, Public Relations, (804) 747-0422, ext. 3473
Twitter: @CarMax