Store Opening Marks First Store in Louisiana
RICHMOND, Va. (April 7, 2011) - CarMax, Inc., (NYSE: KMX), the nation’s largest retailer of used cars, officially opened its first auto superstore in Baton Rouge, Louisiana today. The Baton Rouge CarMax is located at 6768 Siegen Lane and is the first store in Louisiana. The store is more than 36,200 square-feet, employs more than 50 associates and stocks 250 to 350 used vehicles of nearly every make and model.
We are excited about the opening of the Baton Rouge store which marks the restart of growth for our company,” said Tom Folliard, president and chief executive officer of CarMax. "We are proud to bring our unique car buying experience to Baton Rouge area residents.”
More than 200 local dignitaries and CarMax associates attended a grand opening preview event at the Baton Rouge location today. The event included a "Road Rally" for charity featuring local television and radio personalities competing in contests, which included parallel-parking and pack-the-trunk events. CarMax donated $1,000 to each participant’s charity, and the winner’s charity received an additional $1,000.
The CarMax Road Rally participants included WVLA-TV news director David D’Aquin , WYNK 101.5 FM radio personality Scott Innes , and WAFB-TV traffic reporter Graham Ulkins. Organizations that received the donations were the Muscular Dystrophy Association of Baton Rouge, United Special Sportsman Alliance – Baton Rouge Chapter, and Our Lady of the Lake Children’s Hospital.
CarMax opened its first store in Richmond, Virginia more than 17 years ago after the company surveyed thousands of consumers to find out what they liked and disliked about car shopping. CarMax was designed according to the survey responses, giving consumers what they asked for:
Low Prices
- No hassles, no haggling on all four parts of the car purchase:
- The price of the vehicle, which is posted clearly on the car and on carmax.com
- Extended service plan, consumers can choose the plan that’s right for them
- Financing, with all options displayed on a computer for the consumer to review
- The “trade-in,” a written cash offer good for seven days whether or not the customer buys a car from CarMax
Broad Selection
- Hundreds of vehicles on every lot (average 250 to 450 per store)
- Nearly every make and model (both domestic and import used vehicles)
- Used vehicles that are generally one to six years old with less than 60,000 miles
- 30,000 vehicles online at carmax.com
- Transfer any used car to the store nearest you
Great Quality
- Guaranteed quality cars and no flood or frame-damaged vehicles or vehicles with odometer or title issues
- Thoroughly inspected and reconditioned vehicles
- Five-day money back guarantee and a limited 30-day warranty
Customer Friendly
- A For Kids Only play area
- CarMax will buy any car, whether or not the seller purchases a CarMax vehicle
Baton Rouge, Louisiana area residents can also preview CarMax vehicles by logging onto www.carmax.com. The website features actual prices and photos of thousands of CarMax vehicles available nationwide. Prospective car buyers can have a vehicle transferred from any CarMax location to the Baton Rouge store for a fee.
About CarMax
CarMax, a member of the FORTUNE 500 and the S&P 500, and one of the FORTUNE2011 “100 Best Companies to Work For,” is the nation’s largest retailer of used cars. Headquartered in Richmond, Va., CarMax currently operates 104 used car superstores in 50 markets. The CarMax consumer offer is structured around four customer benefits: low, no-haggle prices; a broad selection; high quality vehicles; and customer-friendly service. During the twelve months ended February 28, 2010, the company retailed 357,129 used cars and sold 197,382 wholesale vehicles at our in-store auctions. For more information, access the CarMax website at www.carmax.com.
Media Contacts
Britt Farrar, Public Relations Manager, (804) 747-0422 ext.3473
Elia Imler, CarMax Public Relations, (804) 747-0422 ext.4029
Twitter: @CarMax