LUV2DRV Facebook Giveaway in Final Stretch
RICHMOND, Va., Jun 24, 2010 (BUSINESS WIRE) --Parents say music is a must on long road trips with the family this
summer, according to a recent telephone survey conducted for CarMax,
Inc. (NYSE: KMX), the nation's largest retailer of used
cars.
The survey is part of the CarMax
LUV2DRV Facebook campaign that aims to help families make the most
of every moment of their journey to their summer vacation destination.
Facebook users have until July 6 to enter the LUV2DRV giveaway for a
chance to win a grand prize of $2,500 and additional items for a road
trip. For terms and conditions of the giveaway, click here.
According to the survey, 42 percent of respondents said they'd rate the
stress level for their upcoming summer car trip a five or higher (on a
ten point scale), and on average the trip will be about 8.5 hours one
way. Also, 46 percent of respondents indicated they couldn't live
without music on these long trips to help ease anxiety.
The following are the results of the telephone poll that asked more than
500 parents with children aged 3 to 15 and taking a summer road trip:
Which one of the following could you not live without on family car
trips?
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Responses Offered
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Percent
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Music
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46%
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|
Movies
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17%
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Books
|
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16%
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|
Gaming devices
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11%
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Old fashioned games like 'I Spy' or 'Punch Buggy'
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5%
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|
|
|
|
What kind of car are you most likely taking for your summer trip?
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Responses Offered
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Percent
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SUV
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36%
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|
Minivan
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34%
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|
Sedan
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16%
|
|
Truck
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8%
|
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Wagon
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4%
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Convertible
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0%
|
|
|
|
|
|
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Of the following, what is the one 'must-have' accessory for a family
trip?
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|
|
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Responses Offered
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Percent
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GPS/Navigation system
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|
28%
|
|
DVD system
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28%
|
|
Extra cup holders
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14%
|
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Car rack
|
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8%
|
|
Folding or removable seats
|
|
8%
|
|
Extra power supplies
|
|
7%
|
|
|
|
|
|
|
At CarMax's
Facebook page, fans can download the LUV2DRV Summer Road Trip Kit -
a printable brochure with fun tips to help make your trip headache-free.
The kit includes:
-
Ideas for old-school games to play on the road
-
Helpful apps for your smart phone
-
Quirky tourist spots worthy of a family photo
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Safety tips and considerations to make sure your vehicle is road ready
-
The LUV2DRV license plate to hold in snapshots and post on the CarMax
Facebook page
About CarMax
CarMax, a FORTUNE 500 company, and one of the FORTUNE 2010 "100 Best
Companies to Work For," is the nation's largest retailer of used cars.
Headquartered in Richmond, Va., we currently operate 103 used car
superstores in 49 markets. The CarMax consumer offer is structured
around four customer benefits: low, no-haggle prices; a broad selection;
high quality vehicles; and customer-friendly service. During the fiscal
year ended February 28, 2010, the company retailed 357,129 used cars and
sold 197,382 wholesale vehicles at our in-store auctions. For more
information, access the CarMax website at www.carmax.com.
About the Survey
The survey was conducted by Ipsos Public Affairs on behalf of CarMax.
The national, random sample consisted of 508 U.S. adults who were
interviewed by telephone during April 11 - April 19, 2010. Of those
surveyed, a "none of the above/not applicable" option was provided and
had the following responses: could not live without (5 percent), type of
car (2 percent) and must-have accessory (7 percent).
SOURCE: CarMax, Inc.
CarMax, Inc.
Britt Drewes Farrar, Manager, Public Affairs
804-747-0422, ext. 3473
@CarMax
or
Elia Imler, Public Affairs
804-747-0422, ext. 4029
@CarMax