RICHMOND, Va., Feb 04, 2010 (BUSINESS WIRE) -- CarMax, Inc. (NYSE: KMX) the nation' largest retailer of used
cars, is reporting that its "Tweet
Yourself to a New Ride" contest on the popular social networking
website Twitter, has been increasing in popularity with just four weeks
left to enter.
CarMax
has more than tripled its Twitter audience with over 5,700 new followers
in the first four weeks of the contest. Through followers and "retweets"
of the Twitter posts to date, the contest posts on Twitter have the
potential of being seen by more than 765,000 people.
One lucky winner will be awarded $25,000 towards the purchase of any
used car from the nationwide
CarMax inventory. Other prizes include gas cards valued at $250 to
be awarded to eight lucky winners, one for each week of the contest. The
eight-week Twitter contest runs through midnight on February 28. To
enter, contestants visit http://www.carmax.com/tweet
to get a specific phrase to tweet and they are automatically entered -
and they can enter every day. A full list of rules and regulations, as
well as frequently asked questions can be found on the contest page, www.carmax.com/tweet.
Twitter is a free, social networking website that enables its users to
send and read 140 character messages known as "tweets." CarMax
has been using Twitter since 2007 to connect with customers and
share information about CarMax, car buying tips, CarMax
Foundation news and auto industry news.
About CarMax
CarMax, a FORTUNE 500 company, and one of the FORTUNE 2010 "100 Best
Companies to Work For," is the nation's largest retailer of used cars.
Headquartered in Richmond, Va., we currently operate 100 used car
superstores in 46 markets. The CarMax consumer offer is structured
around four customer benefits: low, no-haggle prices; a broad selection;
high quality vehicles; and customer-friendly service. During the twelve
months ended February 28, 2009, the company retailed 345,465 used
vehicles and sold 194,081 wholesale vehicles at our in-store auctions.
For more information, access the CarMax website at http://www.carmax.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6167981&lang=en
SOURCE: CarMax, Inc.
CarMax, Inc.
Chris Wilmore
Social Media Public Relations
804-517-6219
or
Elia Imler
CarMax Public Relations
804-747-0422, ext. 4029
or
Twitter: @CarMax