Pensacola-area Winner Receives $25,000RICHMOND, Va., Mar 09, 2010 (BUSINESS WIRE) -- CarMax, Inc. (NYSE: KMX) the nation's largest retailer of used
cars, has concluded its "Tweet
Yourself to a New Ride" contest on the social networking site Twitter.
The Grand Prize winner of $25,000 from CarMax is Stephanie Beck from
Pensacola, Florida.
During the eight weeks of the contest, participants were encouraged to
visit http://www.carmax.com/tweet
to find the specific phrase to tweet. In addition to the grand prize, CarMax
awarded gas cards valued at $250 each to eight separate randomly
selected entries.
"The CarMax Twitter contest was a great way to connect with thousands of
consumers while promoting our brand and sharing our story with car
shoppers nationwide," said Joe Kunkel, senior vice president of
marketing and strategy. "We congratulate Stephanie for winning and thank
everyone who participated in this innovative contest."
"I was so excited to win the Grand Prize that my husband had to remind
me to breathe," said Beck. "The CarMax Twitter contest was so easy and
fun. I can hardly wait for my CarMax shopping trip. I'm a fan for life!"
Twitter is a free, social networking website that enables its users to
send and read 140 character messages known as tweets. CarMax
uses Twitter to share information about CarMax, car buying tips and
auto industry news.
About CarMax
CarMax, a FORTUNE500 company, and one of the FORTUNE2010 "100 Best Companies to Work For," is the nation's largest
retailer of used cars. Headquartered in Richmond, Va., we currently
operate 100 used car superstores in 46 markets. The CarMax consumer
offer is structured around four customer benefits: low, no-haggle
prices; a broad selection; high quality vehicles; and customer-friendly
service. During the twelve months ended February 28, 2009, the company
retailed 345,465 used vehicles and sold 194,081 wholesale vehicles at
our in-store auctions. For more information, access the CarMax website
at http://www.carmax.com/.
SOURCE: CarMax, Inc.
CarMax, Inc.
Media Contacts
Chris Wilmore
Social Media Public Relations
(804) 517-6219
or
Elia Imler
CarMax Public Relations
(804) 747-0422, ext. 4029
or
Twitter: @CarMax