RICHMOND, Va., Oct 21, 2010 (BUSINESS WIRE) --
According to a recent telephone survey conducted for CarMax, Inc.
(NYSE:KMX), the nation's largest retailer of used
cars, more Americans view themselves as a "smart shopper" when it
comes to the car buying process.
Nearly sixty percent of Americans say "smart shopper" is the phrase that
best describes them during the car buying process. The "hagglers" were a
distant second at 13 percent, with "data-crunchers" following at 11
percent. However, parents are crunching the numbers a bit more; 17
percent of parents with children under 18 identified themselves as
"data-cruncher" versus 8 percent of respondents with no young children.
"Lower price, less depreciation, and more options and features are just
a few of the reasons buying a used
car is a smart choice," said Troy Flaherty, Mid-Atlantic region vice
president of purchasing. "At CarMax, customers get quality, selection
and guarantees at a price that fits any budget; it's smart shopping done
right."
The following are the results of the recent poll that asked adults:
"Which of the following phrases would you use to best describe yourself
during the car buying process?
|
| Responses |
|
Percent |
|
Smart shopper
|
|
59%
|
|
Haggler
|
|
13%
|
|
Data-cruncher
|
|
11%
|
|
Worry-wart
|
|
7%
|
|
Impulse buyer
|
|
4%
|
|
The survey was conducted by Ipsos Public Affairs on behalf of CarMax.
The national, random sample consisted of more than 1,000 U.S. adults who
were interviewed by telephone during August 19 - August 22, 2010. Of
those surveyed, 3 percent had no response.
Consumers can search thousands of quality used cars on carmax.com or
visit their local CarMax store to browse a large selection of vehicles.
Each vehicle is reconditioned, goes through a more than 125-point
inspection for quality and comes with a free online Vehicle History
Report. Consumers can search vehicles from 30 top brands by fuel
economy and features, read
customer reviews, review reliability ratings by J.D. Power and
Associates and obtain safety ratings by the National Highway Traffic
Safety Administration, all on carmax.com. All vehicles come with a
five-day, money-back guarantee and a limited 30-day warranty (60-day in
Conn.).
About CarMax
CarMax, a FORTUNE 500 company, and one of the FORTUNE 2010 "100 Best
Companies to Work For," is the nation's largest retailer of used cars.
Headquartered in Richmond, Va., we currently operate 103 used car
superstores in 49 markets. The CarMax consumer offer is structured
around four customer benefits: low, no-haggle prices; a broad selection;
high quality vehicles; and customer-friendly service. During the fiscal
year ended February 28, 2010, the company retailed 357,129 used vehicles
and sold 197,382 wholesale vehicles at our in-store auctions. For more
information, access the CarMax website at www.carmax.com.
SOURCE: CarMax, Inc.
CarMax
Media Contacts:
Britt Farrar, Manager, Public Relations, 804-747-0422, ext. 3473
Elia Imler, CarMax Public Relations, 804-747-0422, ext. 4029
Twitter: @CarMax