Space Ranks High with Moms
RICHMOND, Va.--(BUSINESS WIRE)--Nov. 2, 2009--
When choosing a car to buy, more than 60 percent of women selected price
and reliability as the most important factors, according to a recent
survey conducted for CarMax, Inc. (NYSE:KMX), the nation’s largest
retailer of used
cars. Space was noticeably more important for women with children
under age eighteen.
A majority of respondents chose price (33 percent), while 29 percent
picked reliability over both fuel efficiency and safety as most
important factors when choosing a vehicle to purchase. Fuel
efficiency rounded out the top three vote getters. Space
consideration scored higher among for women with children under age
eighteen (17 percent) and for women under thirty-four (15 percent).
“Finding the right car that balances price with reliability is a concern
for all car shoppers,” said
Corri Cottingham
, purchasing manager for the
Hartford CarMax. “Doing your research
online and visiting a car retailer that offers a variety of makes
and models in all price ranges will help consumers achieve the value
they’re looking for.”
The following are the results of the recent poll that asked women: Which
of the following would be most important to you when choosing what car
to buy?
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All ages
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Women with children
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Women
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under 18
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Response
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Percent
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Percent
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Price
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33%
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33%
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Reliability
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29%
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26%
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MPG/fuel efficiency
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19%
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13%
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Safety features
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9%
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12%
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Space (carpool, third row)
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8%
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17%
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Convenience options (DVD, navigation)
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1%
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0%
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The survey was conducted by Ipsos Public Affairs on behalf of CarMax.
The national sample consisted of more than 500 U.S. women, aged eighteen
and older who were interviewed online August 17 through August 19, 2009.
About CarMax
CarMax, a Fortune 500 company, and one of the Fortune
2009 “100 Best Companies to Work For,” is the nation’s largest
retailer of used cars. Headquartered in Richmond, Va., we currently
operate 100 used car superstores in 46 markets. The CarMax consumer
offer is structured around four customer benefits: low, no-haggle
prices; a broad selection; high quality vehicles; and customer-friendly
service. During the twelve months ended February 28, 2009, the company
retailed 345,465 used vehicles and sold 194,081 wholesale vehicles at
our in-store auctions. For more information, access the CarMax website
at http://www.carmax.com.
Source: CarMax, Inc.
CarMax, Inc.
Trina Lee, Director, Public Relations
804-747-0422,
ext. 4197
or
Elia Imler, Public Relations
804-747-0422,
ext. 4029
Twitter: @CarMaxInc