RICHMOND, Va.--(BUSINESS WIRE)--Oct. 13, 2009--
For women, purchasing a car can often be triggered by major life events,
particularly changes in employment and family, according to a recent
survey conducted for CarMax, Inc. (NYSE: KMX), the nation’s largest
retailer of used
cars.
Sixty percent of women surveyed indicated that a change in their career,
whether it was a new job (37 percent) or retirement (23 percent), would
be most likely to initiate the purchase of a vehicle. However, for women
between the ages of 18 and 34, forty-one percent responded more likely
to purchase a car when they become pregnant or welcomed another child
into the family, a similar percentage as those surveyed who chose “new
job” in the same age group.
“Many personal factors affect women shopping for a car,” said
Donna
Wassel
, Southwest region vice president of CarMax. “Changes in family
and employment create an opportunity to evaluate your current driving
situation. If a car purchase is right for you, shopping at a no-hassle,
no-haggle car retailer such as CarMax can make the experience a fun and
enjoyable one.”
The following are the results of the recent poll that asked women: Of
the following life events, which is most likely to prompt you to
purchase a car?
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Response
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All ages
Women
Percent
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Women
ages 18-34
Percent
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New job
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37%
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44%
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Retirement
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23%
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0%
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Pregnancy/having an additional child
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15%
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41%
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My child becomes driver
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11%
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11%
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Empty nest
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10%
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2%
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Divorce
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3%
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1%
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The survey was conducted by Ipsos Public Affairs on behalf of CarMax.
The national sample consisted of more than 500 U.S. women, aged 18 and
older who were interviewed online August 17 through August 19, 2009.
About CarMax
CarMax, a Fortune 500 company, and one of the Fortune
2009 “100 Best Companies to Work For,” is the nation’s largest
retailer of used cars. Headquartered in Richmond, Va., we currently
operate 100 used car superstores in 46 markets. The CarMax consumer
offer is structured around four customer benefits: low, no-haggle
prices; a broad selection; high quality vehicles; and customer-friendly
service. During the twelve months ended February 28, 2009, the company
retailed 345,465 used vehicles and sold 194,081 wholesale vehicles at
our in-store auctions. For more information, access the CarMax website
at http://www.carmax.com.
Source: CarMax, Inc.
CarMax, Inc.
Trina Lee
Director, Public Relations
(804)
747-0422, ext. 4197
or
Elia Imler
Assistant Manager,
Public Relations
(804) 747-0422, ext. 4029
Twitter: @CarMaxInc