Quick Transaction and Fair Price, Among Most Lacking in Recent CarMax
Poll
RICHMOND, Va.--(BUSINESS WIRE)--Sep. 28, 2009--
Buying a car is a hassle for women, according to a recent poll conducted
for CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used
cars. When asked about their last car buying experience, a fourth of
the women who responded felt a quick and effortless transaction was most
missing, according to a new survey of more than 500 women. Fair, low
pricing and having a trustworthy salesperson were also cited as the
other top factors missing when buying a vehicle.
“Now more than ever, women want a car buying experience that is
straightforward and fair,” says
Donna Wassel
, Southwest regional vice
president of CarMax. “Finding a car retailer with low,
no haggle pricing that offers an easy transaction with integrity can
help take away the hassle.”
The following are the results of the recent poll that asked women:
Thinking about the last time that you bought a car, which of the
following was most missing?
|
|
|
|
|
Response
|
|
Percent
|
|
A quick, effortless transaction
|
|
25%
|
|
A fair trade-in value
|
|
19%
|
|
A trustworthy salesperson
|
|
15%
|
|
Low, fair pricing
|
|
13%
|
|
A reasonable finance rate
|
|
13%
|
|
Respect
|
|
2%
|
|
I have never bought a car
|
|
13%
|
|
|
|
|
The survey was conducted by Ipsos Public Affairs on behalf of CarMax.
The national sample consisted of more than 500 U.S. women, aged 18 and
older who were interviewed online August 17 through August 19, 2009.
CarMax offers the following tips for women car shoppers:
-
Go online to research
vehicle types, makes, models, options, features, and prices. Visit
websites such as carmax.com
to search thousands of cars, see actual prices, view multiple photos,
obtain vehicle history reports, read customer reviews and more.
-
Print out fact sheets or information about the vehicles you are
interested in, and have them ready when you step onto the lot.
-
If you plan on selling your car, bring
key paperwork items with you, including title and registration for
your current vehicle, your driver’s license, and insurance card.
-
If you have been pre-approved for a car loan, bring the approval
letter with you.
-
Find a car retailer and salesperson you like and trust by asking
friends and family for referrals.
-
Try a retailer that offers no-haggle prices and a la carte pricing on
each part of the car buying transaction – the vehicle price, the
extended service plan, the trade-in, and the financing.
-
Think about selling your car separately from your car purchase. You
can bring your car to CarMax for an appraisal
– it’s fast, free and convenient.
-
Have confidence in your car shopping abilities. You have done your
research and are prepared to make a smart car buying decision.
-
Do not hesitate to ask lots of questions—as many as you need so that
you understand exactly what you are paying for.
-
Be prepared to walk away if you are unhappy with your car buying
experience.
About CarMax
CarMax, a Fortune 500 company, and one of the Fortune
2009 “100 Best Companies to Work For,” is the nation’s largest
retailer of used cars. Headquartered in Richmond, Va., we currently
operate 100 used car superstores in 46 markets. The CarMax consumer
offer is structured around four customer benefits: low, no-haggle
prices; a broad selection; high quality vehicles; and customer-friendly
service. During the twelve months ended February 28, 2009, the company
retailed 345,465 used vehicles and sold 194,081 wholesale vehicles at
our in-store auctions. For more information, access the CarMax website
at http://www.carmax.com.
Source: CarMax, Inc.
CarMax, Inc.
Media Contacts
Trina
Lee, Director
Public Relations
(804) 747-0422, ext. 4197
or
Elia
Imler
Assistant Manager, Public Relations
(804) 747-0422, ext.
4029
Twitter: @CarMaxInc