Convertibles, Sunroofs Rise in Online Search Popularity
RICHMOND, Va.--(BUSINESS WIRE)--Apr. 20, 2009--
CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used
cars, reports that searches for convertibles and used cars with
sunroofs increased on carmax.com
in March. According to carmax.com, searches for convertibles
were up 28 percent since December. Searches for used cars with sunroofs
during the same time period had a 15 percent increase. Warmer weather
means car shoppers’ thoughts turn to having fun in the sun.
“We definitely see an increase in searches for convertibles during the
warmer months, but to see this significant a jump when it’s still spring
in most of the country is noteworthy,” said
Ann Yauger
, director of
carmax.com. “The expanded online
search on carmax.com makes locating a convertible or a vehicle with
a sunroof easier and faster with a few simple clicks. The email alert
feature on carmax.com allows customers to receive emails when specific
vehicles they are searching for become available in the
CarMax inventory.”
CarMax’s team of professional car buyers suggests the following tips
when purchasing a convertible:
-
Check whether the vehicle has rollover protection and/or side airbags;
-
Decide if you prefer an automatic or manual roof top;
-
Consider the pros and cons of hard tops vs. soft tops; hard tops
eliminate more road noise and are generally more quiet;
-
Factor in any extra costs (i.e. touch-less car wash vs. manual
washing); and
-
Ask whether plastic windows require specific cleaning products and
remember glass ones do not.
The CarMax
website can be used to research
information on new and used cars of various makes and models. The
website showcases vehicles with multiple photos, the no-haggle price,
and information on features, options, fuel
economy and customer
reviews.
About CarMax
CarMax, a FORTUNE 500 company and one of the FORTUNE 2009 “100
Best Companies to Work For,” is the nation’s largest retailer of used
cars. Headquartered in Richmond, Va., CarMax currently operates 100 used
car superstores in 46 markets. The CarMax consumer offer provides our
customers the opportunity to shop for vehicles the way they shop for
items at other national retailers, and it is structured around four
customer benefits: low, no-haggle prices; a broad selection; high
quality vehicles; and customer-friendly service. During the twelve
months ended February 28, 2009, the company retailed 345,465 used
vehicles and sold 191,081 wholesale vehicles at its in-store auctions.
For more information, access the CarMax website at http://www.carmax.com.
Source: CarMax, Inc.
CarMax, Inc.
Trina Lee
Public Relations Director
(804)
747-0422, ext. 4197
or
Chris Wilmore
Asst. Public
Relations Manager
(804) 747-0422, ext. 4773
Twitter: @CarMaxChris